If you are in retail and have a catalog that you mail, why not maximize that catalog by creating a free eCatalog? This process assumes you can get a PDF version of the catalog. Past that, it is just work you need to crank out.

• Open the catalog PDF in Acrobat. You will need a version that allows you to create hyperlinks. I used Adobe 8 to get it done
• Compile a list of web addresses that correspond to the products in your catalog
  • I like to do this in Excel or Notepad. Just use something easy to copy/paste in.
• Choose the hyperlink tool in Acrobat
• Draw a hyperlink box over a product
• A hyperlink window will open up
• Copy the link from your spreadsheet and paste the link into the hyperlink window
• Do this for all the products in your eCatalog

Now to embed the eCatalog on your site

• I like to use Scribd for this process
• Upload your eCatalog to Scribd
• Scribd will process the document and provide an embed capability
• Copy the embed code and paste onto your site It is just that simple.

You now have an eCatalog. For extra credit, you'll want to track the revenue generated by the free eCatalog. So be sure and tag all of your links with a naming convention that identifies the link as eCatalog. I like to use Google's URL Builder to tag my links. Then you can monitor the links in your Analytics package to see how much money the free eCatalog generated. Enjoy and let me know if you have implemented an eCatalog.